Healthy Beginnings Prenatal Quality Program

Healthy Beginnings Prenatal Quality Program

YourCare Health Plan’s Healthy Beginnings Prenatal Program includes several initiatives focused on the delivery of high quality prenatal care. The program includes:

Healthy Beginnings Prenatal Quality Incentive Program which recognizes the delivery of high quality care by our valued prenatal providers. This program is directed at the HEDIS/QARR standards established by NCQA and the New York State Department of Health. The information that is provided through this program enables us to follow our members from prenatal through postpartum care.  The Healthy Beginnings Prenatal Quality Incentive Program will pay up to $450.00 per member based on accurate completion and timely submission of one of the WNY Collaborative Prenatal Care Risk Screening and Referral Forms below  and the Healthy Beginnings Perinatal/Postpartum Encounter Form. For additional details please refer to our Healthy Beginnings Prenatal Quality Incentive Program Provider Bulletin.

BABY & ME Tobacco Free Program™ 

BABY & ME Tobacco Free Program™ is an evidence-based smoking cessation program (available in 16 states nationwide) that provides counseling support and resources to pregnant women.
WNY Counties: www.independenthealth.com/IntheCommunity/Programs/BabyMeTobaccoFree

Monroe County: Call YourCare Health Plan at 1.844.337.7144 or e-mail

triage@yourcarehealthplan.com or fax one of the forms below to 800.553.1160.  BABY & ME Tobacco Free Program™ FAX-TO-QUIT Health Care Provider Referral Form

BABY & ME Tobacco Free Program™ FAX-TO-QUIT Community Agency Referral Form

Eligibility: 

  • A daily smoker within 3 months prior to pregnancy (if a mom reports she has quit when she enters care, she can still enroll in the program as our goal is to help her stay smoke-free during her pregnancy and postpartum).
  • Medicaid eligible

Enrollees will receive 4 prenatal home visits and 6 monthly postpartum visits.  Participants who are successful quitting are eligible to receive a $25 WalMart voucher for diapers at their 3rd and 4th prenatal visits as well as each of the 6 postpartum visits for a total value of $200 for diapers.

*May take 4-6 weeks to receive gift card.  Gift Card is non-replaceable*

Find out more about the BABY & ME Tobacco Free Program™ www.babyandmetobaccofree.org


Healthy Beginnings Prenatal Case and Disease Management 

Healthy Beginnings Prenatal Case and Disease Management focuses on improving maternal well-being and birth outcomes for at-risk mothers. A multidisciplinary team of nurses, social workers and outreach staff offers medical, behavioral health and psychosocial support to meet the goal of healthy moms and babies. For additional information please contact YourCare Triage at 844.337.7144

Helping a patient prepare for a new baby includes a conversation about pediatricians and health insurance. YourCare is here to provide your office with assistance.
Click here to find our provider directory.
Click here to learn how to help get the unborn baby health insurance.


Baby Basics Health Literacy Program

Baby Basics Health Literacy Program

strengthens the delivery of prenatal care, education and support to underserved families by providing prenatal materials that are beautiful, comprehensive and easy to read.  Our Healthy Beginnings Program staff offers a Baby Basics Book to each of our prenatal members. For additional information please refer to the What to Expect Foundation’s website


Prenatal Care Standards

YourCare Health Plan wants to support you in providing the best quality of care to our members, your patients.  We can provide education and information to support prenatal care providers in delivering care.

NYS Medicaid Prenatal Care Standards

Western New York Collaborative Prenatal Management Guidelines